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INTRODUCTORY 

Mlfc. M r PURPOSE OF THIS BOOKLET is two-fold: First, to give a brief descrip- 
m ^~\ tion of St. Petersburg, which is best known to the world as a tourist resort, and to 
m^ J answer some of the leading questions which come to us daily through the mails and 

^^^^^ otherwise. Second, to indicate some of the principal hotels and boarding houses of 
the city, with their rates, for the accommodation of those arriving in St. Petersburg 
without having made previous arrangements for their stay. Only those places are shown which 
have paid for space, and there are scores of others where the visitor may find accommodation. 

The diversity of style in hotels, boarding-houses, rooms, cottages and apartments, gives every 
person the advantage of choosing a vacation home to suit the requirements of his tastes and 
purse. All are located within easy walking distance of the beach and conveniently near to the 
business district. Many of the hotels have bean enlarged and improved this year, and every- 
thing is done to give satisfactory service. 

We are glad to answer requests for information regarding St. Petersburg and the Pinellas 
Peninsula, whether from tourist, home-seeker, prospector or investor. Address inquiries to 

BOARD OF TRADE ST. PETERSBURG, FLORIDA 



SAINT PETERSBURG, FLORIDA 



•LIMATE AND HEALTH. 



Already a 
fore most 



^^\. southern winter resort, St. Petersburg possesses in large 
degree elements that should make it one of the greatest 
health resorts in the world. While it is known throughout the 
country as an ideal winter re- 
sort, it is not so well known that 
we have a most delightful sum- 
mer climate. But persistent pub- 
lic comparison of Florida sum- 
mer temperature records with 
those of northern, eastern and 
western sections, which suffer so 
intensely every year from dead- 
ly, prostrating heat waves, is 
having its effect. Vacationists 
are beginning to realize that our 
Florida sea coast, and especial- 
ly that of the Pinellas Penin- 
sula, is by far the pleasantest 
place to spend the greater part 
of the heated season ; and they 

come to us by scores and hundreds in June, July and August, 
while they fill the town and vicinity to overflowing with the thou- 
sands who arrive for the winter. 

St. Petersburg is indebted to location for its wonderful 
climate — not perfect, for no region has such a climate — but the 
most nearly perfect, winter and summer, to be found in America. 




It is the southernmost point and beauty spot of the Pinellas Pen- 
insula, which extends out from the West coast of Florida about 
forty miles between the Gulf of Mexico and Tampa Bay. With 
this most favorable artd almost insular position, no cold or warm 
winds reach this peninsula until they have been tempered and 

ozone-laden in their passage 
over miles of salt water. Ex- 
tremes of heat and cold are 
unknown. 

Average mean winter tem- 
perature is sixty degrees, and 
during the year 1911 temper- 
ature went below thirty-six but 
one time. Average mean,sum- 
mer temperature is about eighty 
degrees; for over twenty years 
it has not gone above ninety- 
six. A prostration from the 
heat never occurred in St. 
Petersburg, and, so far as we 
know, never in Florida. An- 
nual rainfall averages 5 I inches, 
nearly all in summer. Absence of swamps and marshes prevent 
malaria. No region is freer from fogs. 

Above all else, St. Petersburg is a city of glorious sun- 
shine, with very few days in the year when one may not enjoy 
himself in the open. The St. Petersburg (daily) Independent 
has for twenty-three months past made the unique offer that it 



Second page 



THE SUNSHINE CITY 



The New Central Hotel 



St. Petersburg 
FLORIDA 



St. Petersburg's 
Largest Hotel 



^ 



American Plan 



Rates on ^application 




Overlooking 
Tampa Bay 

Rooms e/i Suite 

Willi or xvithoiit bath 



Rooming Capacity 200 



C. G. THORN 

M. B. THORN > Proprietors 

JNO. N. THORN ) 



St. Petersburg, Fla. 



Third page 



SAINT PETERSBURG. FLORIDA 



will give away its entire edition on every day when the sun does 
not shine upon "The Sunshine City." During this period it has 
been called upon eleven times to fulfil this offer. 

The combination of pure salt air from the Bay and Gulf, the 
pine-laden breezes from inland and the constant sunshme have 
given St. Petersburg the un- 
qualified endorsement of physi- 
cians and health-seekers. The 
rejuvenating and tonic effect of 
the climate is attested by the 
thousands who enjoy it an- 
nually. Persons suffering from 
the after effects of severe and 
debilitating diseases, asthma 
and kindred ills, the nervous 
and broken-down in health, 
improve at St. Petersburg with 
astonishing rapidity. Many 
who arrive unable to walk are 
within a few weeks rejoicing in 
renewed health and vigor. 

We are just in receipt of statistics for the year ending June 
30th, 1912, giving the death rate of St. Petersburg and the south 
end of the Peninsula, with a population of about 8,500, at 7.5 
per thousand, which, it will be readily admitted, is a remarkable 
showing. 



fi 



ECREATION. 




If St. Petersburg is a haven 
for the invalid, it is also a 
place of delight for the pleasure seeker. From a 
summer population of 6,000, in winter it expands its 
numbers fourfold, and each visitor is a law unto himself as to 

how the time shall be spent 
pleasantly. With almost every 
day a "fine day," and with so 
many attractive points to see, 
he finds almost an "embarrass- 
ment of riches." 

Boating, bathing and fish- 
ing facilities are unsurpassed. 
Choice is offered between still 
water bathing directly at one's 
door, in Tampa Bay, and surf 
bathing at the popular island 
resort of Pass-a-Grille, an 
hour's distance from St. Peters- 
burg by boat and trolley, on 
the Gulf. The beaches are 
fine and perfectly safe for even 
inexperienced bathers. Big catches of fish are the rule, whether 
the angler goes out several miles for deep sea fishing or tries his 
luck from the docks and piers. Among the many food and 
game fish in these waters are the Spanish mackerel, king fish, red 
fish, blue fish, sheepshead, flounder, trout, mullet, grouper, many 
varieties of snapper and, last and largest, the mighty tarpon. 



Fourth page 



THE SUNSHINE CITY 



Hotel Detroit W'oTXl 



The Sunshine 
City's Leading 
Hotel 




Always Open 
All Modern 
Improvements'}, 



C. N. CRAWFORD 



Proprietor 



Fifth page 



SAINT PETERSBURG, FLORIDA 



called the "silver king," sometimes attaining a weight of 200 
pounds. Experienced fishermen say that there is no other sport 
that compares with tarpon fishing, where lighting chances are so 
evenly matched, and where success brings with it such a joy of 
victory over an adversary so splendidly plucky, tireless and re- 
sourceful. The season on our 
coast begins in March or April, 
lasting through the early sum- 
mer. The St. Petersburg 
Tarpon Club has enrolled mem- 
bers from far and near. Many 
enjoy fishing for the huge jew- 
fish and sharks, and others find 
crabbing and shelling favorite 
diversions. There is no sea- 
son of the year when fish of 
some kind may not be taken. 
Motor boats, sail boats, 
skiffs and all kinds of pleasure 
craft find safe anchorage. Boats 
may be hired for the day, week 
or season. Quite a number are 
engaged daily in taking fishing and pleasure parties out on the 
Bay and Gulf. 

The game season opens November 1 st and ends March 1 st. 
Quail and duck hunting are enjoyed by resident and visiting 
sportsmen, the latter paying a small license fee. 

There is excellent steamboat service to Tampa, across the 



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Bay, twenty miles distant. Regular boats also run to Manatee 
River points, besides the almost daily excursions to the island 
resorts of Pass-a-Grille and Anna Maria Beach, the Government 
forts, lighthouse and quarantine station on the outlying keys, and 
Manatee, Bradentown, Palmetto, Sarasota and other beautiful 

coast towns to the south. A 
number of pretty towns north- 
ward along the Pinellas Pen- 
insula, each with its own pecu- 
liar interest, are within a few 
hours or minutes' journey by 
rail. 

With the many miles of 
paved streets in the city and 
hard roads leading to impor- 
tant points outside, motoring is 
becoming each year more pop- 
ular. The number of automo- 
biles owned by residents in- 
creased last year over 200 per 
cent. Many visitors bring their 
cars with them for the winter. 
Those with a keen appreciation of the joys of the palate 
may be interested in what the country furnishes to eat: Oranges 
and grape-fruit, the finest in the world; tropical fruits; peaches 
in late spring and early summer; all kinds of vegetables. Think 
of strawberries at Christmas, and tender green vegetables in mid 
winter! 



Sixth page 



THE SUNSHINE CITY 



The Floronton Hotel '' '""^'"^^ 



FLORIDA 



7S Rooms 
Rach having 
Hot and Cold 
Running IVater 
and Stea)?i Heat 

40 Rooms 

with Private Bath 



FIREPROOF 




OVERLOOKING TAMPA BAY 



The Most Thoroughly Modern 
Hotel on the West Coast 



Purnell & Lowe 

Proprietors 



Delightfully located 

Building, Furnituj'e 

and Rquipmejit 

all new 

Attractive Robby 
and Parlors 



American Plan 
Special Weekly Rates 



Seventh page 



SAINT PETERSBURG, FLORIDA 



Visitors are charmed with the richness and beauty of the 
flowers they find blooming in dead of winter, magnificent in their 
regal colorings. Then they see the vivid green and red of the 
poinsettia, the pale gold of the allemander, the royal purple of 
the bougainvillea, the brilliant orange and red of the begonia, the 
yellow of the jasmine, the 
flaming masses of hibiscus and 
poinciana, the vari-colored 
blooms of the oleander — but 
the catalogue grows too long. 
These bright blossoms, perfect 
else, lack perfume. But there 
are roses, roses, roses, and 
many of the old, familiar flow- 
ers ; there is the magnolia and 
that hauntingly sweet southern 
beauty, the Cape jessamine; 
and, loveliest, most fragrant of 
all, the bridal blossoms awak- 
ened to beauty and sunlight 
by the song of the roguish 
mocking-bird as he shares their green shelter of the orange tree 
bough. The oak and the pine are familiar forest trees and 
divide interest with the many species of palms and tropical trees 
and shrubs. 





" HOME CITY. " ^'■'^^ ff""" ''* advantages 
as a health and pleasure re- 
sort, St. Petersburg is one of the most charming, clean 
and wholesome "home" cities. This fact has had 
largely to do with its remarkable development in the last three 

years — for in many respects it 
is a brand new town — and it 
looks the part, clean, cheerful, 
sunny and smiling in fresh new 
paint and with a spirit of life 
and "hustle" that quite aston- 
ishes the northern "resorter." 
It is hardly overstating the fact 
to say that St. Petersburg ofi^ers 
opportunities for safe and 
profitable real estate invest- 
ment unequaled by any other 
town in the State. And this 
is largely because of its citizen- 
ship. The population is cos- 
mopolitan, progressive and en- 
terprising, and it is also a community of refinement and culture. 
Here the stranger finds genuine old-fashioned hospitality — an in- 
terest in himself courteous, but not prying — and he immediately 
feels himself at home. 



Eighth page 



THE SUNSHINE CITY 



DUSENBURY VILLA 

Heart of 'Town . Headquarters for Tourists 




Transients, $2.00 per Day 

Room and Board, $10.00 and Up per Week 

Meal Tickets, $/'.oo 



Modern Equipment 

/§ Guest Chambers 

150 Dining-Room Capacity 



Ninth page 



SAINT PETERSBURG, FLORIDA 



PUBLIC IMPROVEMENTS AND CITY CONVENIENCES. Some features which may be 

studied with advantage are: 
Telephone and Telegraph: As good as an^rvhere. 
Railivav and Boat Service: The southern terminus of the 



Streets and Sideivalks: Over or.e-half of the city's streets 
paved or hard surfaced; 18 miles of vitrified brick paving; 70 
miles of concrete sidewalks. Beach Drive is a lovely street 
skirting the water front, and 
the main street. Central Ave- 
nue, is being extended a 
beautiful boulevard 1 00 feet 
wide seven miles through the 
country to Boca Ceiga Bay. 
Good hard roads connect with 
the country districts. 

WaterrvorI(s: Owned by 
city — modern pumping plant, 
supplying pure artesian water 
to every point. 

Sanitation: A thorough and 
extensive system of sanitary 
plumbing and sewerage. . 

Fire Department: Good 
brick fire station and equip- 
ment; paid and volunteer fire companies. 

Electric Lights and Trolley: A large plant owned by 
private corporation, night and day service, electric lights in every 
district. City and suburban electric railroad, with line extend- 
ing seven miles through a populous country district and other 
country lines being constructed. 




Atlantic Coast Line Railroad, 270 miles out of Jacksonville. 

Elegant line of steamers to 
Tampa, connecting there with 
Atlantic Coast Line and Sea- 
board Air Line Railways and 
with Mallory Line Steamers 
for New '^'crk and with A. G. 
W. L Steam.ers for Gulf ports 
and Cuba. 

Water Front: Magnificent 
water front ; miles of unob- 
structed sea view; a beautiful 
beach promenade with paved 
walks, bordered by palms and 
shrubs; construction of a fine 
yacht basin under way; three 
long piers. 

Parks: A number of at- 
tractive parks — the City Park in the center of town being an 
especially charming, shady spot. 

Hospital: The Samaritan Hospital, a free institution 
owned by the city, with several valuable lots and a handsome new 
brick building in progress. 

Library and Reading Room : Free and maintained by city. 



Tenth page 



THE SUNSHINE CITY 




Hotel Manhattan 

ST. PETERSBURG, ELA. 

ONE OF THE BEST MODERN 
HOTELS IN THE SOUTH 



Steam Heat 
Electric Lights 
Beautiful Grounds 

FOR RATES APPLY TO 

W. H. Adams, St. Petersburg, Fla. 



The HoUenbeck 

St. Petersburg, Fla. 

A thoroughly modern hotel, situated in one of 
the prettiest parts of the city; only one block 
from bay. Rooms are commodious and airy. 
Spacious verandas and large sun-parlor. 

If you are thinking of spending a winter in the 
Sunshine City, write for further information 
and rates. Address 

S. D. HoUenbeck, ^t- Petersburg, Fla. 




Eleventh page 



SAINT PETERSBURG, FLORIDA 



Banlfs: Three fine institutions — two National banks and a 
Banking and Trust Company. 

Business Houses and Stocl^s: Buildings that would do 
credit to a city of 50,000 constructed of brick and stone, costing 
from $50,000 to over $ 1 00,000. Stocks and equipment varied, 
complete and of the best. Ice and cold storage plant; lumber 
and novelty works ; furniture manufactory ; garages, machine 
shops and marine ways; cement and concrete works; fruit, veg- 
etable and fish packing houses; wholesale grain and fertilizer 
houses. 

Nexvspapers: A morning 
daily, the St. Petersburg 
Times; and an evening paper, 
the St. Petersburg Independ- 
enl; both well edited and pop- 
ular. 

Holds, Etc. : Fine hotel 
accommodations ; good board- 
ing houses and restaurants. 
Plenty of rooms, apartments and cottages for rent. 

CHURCHES AND SCHOOLS. ^f^T 

and edu- 
cational advantages are of a high order. Eleven churches, com- 
modious, and built in most instances of brick or stone, shelter 
fine congregations, led by able pastors. 

Education is one of the main features of the town's hfe, and 
the public schools compare favorably with those of any section. 
They are reckoned the best in Florida. Three brick buildings. 




including a large new high school, and a roomy frame building 
house the schools, where 1,300 pupils, with thirty instructors, 
attended last term. The system is complete from kindergarten 
to the end of a four year high school course. Military drill, 
physical culture, domestic science and manual training are taught. 
There is no charge for tuition to resident or visitor. 

AMUSEMENTS, ETC. ,^ "^" ^'^^'^ "^ 

: riouse, a commodious audi- 
torium and a large assembly room m the City Hall have ample 

capacity for audiences attend- 
ing the plays, concerts, lectures 
and all kinds of special attrac- 
tions, which are frequent dur- 
ing fall, winter and spring. 

Many of the tourists are 
organized into State tourist 
societies, and these in turn have 
a "United States" organiza- 
tion. All these associations 
greatly enliven the season with picnics, excursions and entertain- 
ments. 

The three moving picture theaters are well managed and 
offer the best productions in their line. 

Dances are frequent at the hotels, and some of these places 
maintain a regular orchestra. 

The semi-weekly free band concerts in the City Park are 

popular, this being an ideal spot in which thousands may gather. 

The gala day of the year is Washington's Birthday, when 



Twelfth page 



THE SUNSHINE CITY 



Bon Air 


Hotel 
Chautauqua 


By Tampa Bay 




St. Petersburg, Fla. 


Surrounded by Flowers 




and Shrubbery. It is 


One of the most popular 


an ideal location for 


medium priced hotels in 


winter visitors. 


the city. One block from 




post office and opposite 




city park. 


Electric Eights 




Hot and Cold Water 


Electric Eights 


A 11 the Comforts 


Baths 


in a Homelike Place 


Northern Cooking 




Norther?i Service 




and Homelike 


W. W. Birchfield 

p 1 ' I 




I rup 11 eto r 

111 Second Avenue N. 
St. Petersburg, Florida 


{. H. Wilcox, Prop. 




A Modern 
Family Hotel 



Beautifully located, corner First St. 
and Third Ave. North. One block 
from bay. 

Lavatories in bed rooms. 
Private bath suites. 
Sun parlor, ample verandas. 
Dining room capacity, 125. 



RATES 



$2.00 to $2.50 per day 
.00 to $14.00 per week 



Eleanor C. Reed, Prop. 



Thirteenth page 



SAINT PETERSBURG, FLORIDA 



the schools celebrate with beiutiful exercises and drills and a 
parade en costume. This charnrirg pageant is witnessed annually 
by thousands and has more than local renown. 

The annual spring Chautauqua brings some of the best 
platform attractions. This lasts two weeks, 
and is pronounced the equal of any Southern 
Chautauqua. 

An elaborate water carnival is a new 
feature which is planned for the end of the 
season next year. 

ORDERS, SOCIETIES, ETC. 



Revolution, a G. A. R., Woman's Relief Corps, a.nd many 
other organizations for study, amusement and social purposes. 



All the more important secret orders are rep- 
resented. The Elks own a beautiful Lodge 
home, llie St. Petersburg Board of Trade, 
an incorporated body, is a live and influential 
organization that for years has been working 
for civic development and conducting a cam- 
paign of publicity. The Commercial Club 
holds weekly meetings and discusses public 
affairs. A Woman's Town Improvement 
Club has accomplished much for the city's 
welfare and beautification. The Real Estate 
Exchange, the Merchants' Association, the 
Automobile, the Good Roads and the Yacht Clubs are all doing 
good work. There is a chapter of Confederate Veterans, 
Daughters of the Confederacy, Daughters of the American 




If you are lookirg for an ideal winter or summer resort, or 
a home in a clean, beautiful, gro\ving and 
progressive city, visit St. Petersburg. New- 
comers are welcomed cordially. An inquiry 
addressed to the Board of Tride will bring 
you full information upon any point in a very 
few days. 



The Brevard 

Corner Second Street 
and Third Avenue N. 
St. Petersburg, Fla. 



Location central and convenient. 

Hot and cold water in each room. Mrs. C. W. Hunt 

Best table service. Rates reasonable. Proprietress 



xtrr 



P» 



Fourteenth page 



THE SUNSHINE CITY 



The Allison 

TT^^^^l St. Petersburg 
llVJLCl Florida 



Two blocks from 
the bay. 

Near post office. 
Opposite city park. 
Northern cooking. 



Rates, $10.00 and up per -week 



MRS. O. K. HALL, Prop. 



Rates $2l)0 per week and up 
Bl^k and half from bay 

THE BOYCE 

Private Board 

211 Fifth Avenue North 
consumptives gt. Petersburg, Fla. 



Fifteenth page 



Hotel 

Belmont 

St. Petersburg^ Fla. 



A Homelike Hotel 
Centrally Located 
Cuisine the Best 
Reasonable Rates 



For further information 
address 

Mrs. Katherine B. Tippetts 

Proprietress 



Mrs. E. A. Lamb 

914 Third Street North 
St. Petersburg, Florida 




T>eUghtful Location 

House and Fitniishings all new 

Electric Lights 

Everything up-to-date 



Three Minutes from Trolley 
Select Boarders Only 



Rates S9.00 to $12.00 



■M'' 



SAINT PETERSBURG, FLORIDA 



St. George 
Hotel 



EUROPEAN 



St. Petersburg's New 
Hotel, just completed 
and newly furnished 
throughout. Two 
blocks from depot. 



Mrs. E. W. Williams 

Proprietress 

Formerly Proi>rietress of Queen 
Anne Hotel 



439 Central Avenue 

St. Petersburg, Fla. 



The Pinehurst 

A homelike place. Situated in one 
of the prettiest parts of the city. 
Northern cooking. 
For further information address 

Miss L. M. Whitehurst, St. Petersburg, Fla. 



The Pines 

ST. PETERSBURG, FLA. 




THREE HOUSES 
LARGE YARDS 
SPACIOUS VERANDAS 

Centrally located near bay, depot and 

Central Avenue, the business street. 
Dining room seats comfortably 75 per- 
sons. 

Managed bv B. F. Vail 
Rates $1.00 per day 

Rooms from $5.00 to $10.00 per week 
Managed by Mrs. Roy S. Hanna 



Tke 



Hazelton 



131 Fourth Ave. North 




Beautifully and Completely 

Furnished Apartments 

including Linen 

and Silver 



FOR RENT BY 
THE SEASON 



E. E. C. Rowland 

St. Petersburg, Fla. 



Sixteenth page 




Hotel Poinsettia 

St. Petersburg's New 

European Hotel 



The best and most modern furnished Hotel 
in South Florida. 

52 Rooms — Hot and Cold Water — Steam Heat 
MRS. E. M. VROOM Proprietress 




Fishing is Good 

in the waters that lap the 
shores of the Sunshine City. 
A three hours' catch of 
Spanish Mackerel and Trout. 



Bathing in the Bay 

Sunshine City 

If you are fond of the water 
you'll like it at St. Petersburg 




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